The Client:

LEGO is the building block of the world. Founded in 1932, the LEGO Group is the most well known children’s brand and continually focuses on their core values – imagination, creativity, fun, learning, caring and quality.

The Brief:

With its most recent campaign being #RebuildTheWorld, LEGO gathered 12 artists from across Australia to reimagine the traditional carol “The 12 Days of Christmas” for the LEGO Christmas Campaign. Each artist was given a line of the carol and asked to ‘rebuild’ it in a way that aligned with the world of LEGO. The artwork would then be displayed in Melbourne CBD as a part of a combined mural.

individual Australian artists were involved in the project, with each delivering a piece of the mural in their own distinct style.

Unlike others, these statistics are 100% true.