The Client

Kind is Cool is a global brand worn by celebrities and change makers all over the world. They are a proud partner with Bully Zero and co-founders of National Be Kind Day. All of their products are ethically sourced, from suppliers with high ethical and sustainability standards and are made with love, in the hope at least one person wearing them will be kinder and/or inspire others to be kind.

A small act of kindness can change everything – it shifts your mindset, it makes someone’s day better, and it creates a ripple that contributes to building a kinder world. Kind Is Cool was founded with the intent to lead by example and show our younger generations that being kind is cool.

The Brief

As a predominantly ‘monochrome’ label, Amber (founder) was after a more colourful version of her slogan to add to her ever growing collection. We quickly decided upon a rainbow, given my name and nature of my designs. Amber wanted the design to be different from her existing range, but still cohesive enough to sit comfortable within her brands aesthetics.

$ from every Kind is Cool sale is donated to Bully Zero!

People every week are taking their lives due to bullying.

These statistics are 100% true.