The Brief:
BE YOU AND BLOOM is the first campaign in the OPERATiON: LiVE BRiGHTER series, an initiative founded by Kasey Rainbow. This series sees many makers come together to utilise 3 themed prints for each campaign, with a set percentage of makers profits going towards a certain charity. The BE YOU AND BLOOM campaign is supporting those affected by domestic violence.
When researching the symbolism of flowers, I could not go past the Jacaranda flower – a symbol of rebirth, and the Daffodil – symbolising new beginnings. For women leaving a DV situation, it is a new chapter, for others, a completely new life. These flowers are to remind women that it is never too late to end one story and start afresh on another.
The ‘In Full Bloom’ print is a representation of a woman who has been through DV but has come out the other side. Not only does it feature our Daffodil flower, I have also included the Gladiolus, symbolising great strength. The extensive colour and beauty of this print represent a woman blossoming into her new self.
Designs:
Hi
just wondering how do you buy this fabric?
Some of these designs will be available to purchase shortly through an online supplier. If you follow me on Instagram, you’ll be sure to hear when it is announced!